Showing posts with label BMW automotive partners London 2012.. Show all posts
Showing posts with label BMW automotive partners London 2012.. Show all posts

Friday, 3 August 2012

Miniature Olympic Helpers


Usually in the field events at the Olympics like Shot Put and Javelin etc, will require someone to collect the equipment and bring it back after each turn; ready for the next person to use on their turn. At the London 2012 Olympics a human helper will be a thing of the past, we now have something much better and to be honest it is quite funny.

The new Olympic helpers are just 1.1 metres long and 0.4 metres high. That’s right, say hello to the mini Mini Cooper! A radio controlled Mini Cooper has been created to carry Olympic equipment back to the players once they have been used. This method may seem a little crazy but it saves a lot of time and seems to be a efficient method of getting the games equipment back to the players again.

Not only will this help the athletes, it will also give the audience a bit of a laugh seeing the miniature car carrying around large javelins and other large equipment. We think this is a fantastic idea and a great way to promote the Olympic fleet of vehicles.

The mini MINI Cooper can carry up to 8kg at one time, this is equal to two javelins, one shot, one discuss or one hammer. The Mini is powered by a little battery pack and can last up to 35 minuets when being used continuously, and then it will need to charge for around an hour and 20 minuets.

Three of these Mini Coopers have been created for use in the field games which start today. BMW have really put their all into being the official vehicle supplier of the London 2012 Olympic Games, they have been creating all sorts of interesting things to support London 2012 as we have previously talked about and this is just another brilliant idea of theirs.

So what do you think of the Mini MINI fleet? A fun idea or just silly?

Wednesday, 1 August 2012

BMW's role in the London 2012 Olympics


BMW are the official automotive Partner for the London 2012 Olympic Games and the Paralympic games. Previously we took a look at the BMW Olympic fleet and how they are helping with the games, but this time we are taking a look at BMW’s role in the Olympics as a whole. BMW have been getting heavily involved with the Olympics and are proud to be partners with London 2012.

BMW started their support by providing vehicles to be Olympic torch relay command cars as the torch travelled all around the country. They have been providing vehicles to shuttle athletes to and from the Olympic stadium and as support for different events, such as using motorbikes to support the cycling events taking place.

BMW have another big Olympic project, the BMW Olympic Pavilion. A competition took place for six architecture firms to produce a design for the BMW Olympic Pavilion and the best design would be created. The BMW Pavilion looks incredible and has lots of interesting features.
 
The Pavilion is set on the waterworks river and uses the river water to cool the building; it then sends the filtered water back into the river and creates a ‘water curtain’ feature which looks amazing.

The BMW Olympic Pavilion is built from steel and recycled content; it has been designed to reflect the heritage of BMW. The building has been built as an addition to the Olympic park and is located just across from the Olympic Stadium. BMW have a big presence at the London 2012 Olympics and have provided a lot of support to the country at this important time.


Inside the BMW Pavilion the lower floor shows off BMW’s role in sponsoring the Olympics, the lower floor also focuses a lot on sustainability and BMW are keen to put this on show. The Pavilion is open to visitors over the Olympic period and is expected to see thousands of people come through their doors.  
Blogger Gadgets